Industry

Reddit for B2B SaaS

Your buyer asks a subreddit what to use before they ever fill in a demo form. That conversation is happening whether or not you are in it.

What makes this hard

CAC on paid keeps climbing and the intent you are buying is the same intent Reddit gives away.
Your category has a big incumbent everyone is quietly complaining about, and those threads rank.
Founder-led distribution means the founder does it, and the founder does not have three evenings a week.

Where these threads live

r/SaaS
r/Entrepreneur
r/smallbusiness
r/startups
r/marketing

What ReplyHey does about it

Catch the switchers

“We are outgrowing [incumbent], what else is there” is the highest-intent post on the internet, and it arrives without a form fill. ReplyHey scores those threads to the top with the complaint quoted underneath.

Sell to the whole thread

The person who asked is one buyer. The twenty lurkers with the same problem, and the search traffic that arrives for the next year, are the rest of the return on a two-minute comment.

Multiple products, one plan

Unlimited websites, each with its own subreddits, keywords and calendar — and a flag when two of your sites match the same thread, because replying twice from one account is how you look like a bot.

Ask it from your editor

MCP over HTTP means “what are my leads?” works in Claude, Cursor or Codex. If your day is already in an AI client, the leads can be too.

Questions

Is Reddit a serious channel for B2B?+

For self-serve and bottom-up SaaS, yes — the evaluation genuinely happens in public, in subreddits organised by job function. For enterprise deals with a procurement process, it is a top-of-funnel and reputation channel rather than a pipeline source.

What if my category is small?+

Then you will get fewer, better threads. Onboarding shows you the subreddits and terms it derived before you commit, so you can judge the size of the pond in the first ten minutes.

Can my whole team use it?+

Today it is one account per subscription, with unlimited sites inside it. If you need separate seats with separate logins, that is worth telling us.

More industries

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Developer tools

Developers ask other developers what to use, and they are ruthless about marketing. Find those threads, and reply like an engineer instead of a campaign.

AI startups

Every AI category is crowded and every buyer is asking Reddit which one is not vapour. Find the threads, answer them properly, and be the one they name.

Ecommerce & DTC

Reddit decides which products people buy in dozens of niches. Find the recommendation threads for your category and be in them, without getting removed.

See which subreddits your customers are actually in

Paste your URL and ReplyHey derives the subreddits, the search terms and your first leads. About thirty seconds, and we do not ask for a card.

Find my first lead3 days free · no card · $24.99/month after