ReplyHey

Comparison

ReplyHey vs GummySearch

GummySearch was the research tool for Reddit, and then on November 30, 2025 it closed. This page is for the people still typing its name.

GummySearch details read from their site in August 2026. Pricing moves — check theirs before you decide.

What GummySearch is

GummySearch called itself “The Research Tool for Reddit”, and for years it was the default answer when a founder asked how to find their audience there. Its pitch — “your customers are talking on Reddit” — covered four jobs it names on its own site: ideating startups, validating demand, inspiring content, and finding sales leads. You picked audiences, browsed and searched their conversations, and drew your own conclusions.

It shut down on November 30, 2025. The site stays up as a goodbye, and — to its credit — routes former customers to alternatives by category: cross-platform research tools, pain-point miners, Reddit lead-generation products, and a full-service agency for people who would rather hand the channel off entirely. It does not dwell on reasons, and neither will we.

ReplyHey overlaps with exactly one of those four jobs, and it is the one most GummySearch tabs were actually open for: finding the threads where someone is asking for what you sell. It starts from your URL instead of from audience browsing, sweeps daily, and hands you a scored lead with the evidence quoted, the subreddit’s live rules already checked, and the reply drafted. The research is still in there — it just arrives as a decision instead of a reading list.

Where GummySearch is better

  • Research before product. GummySearch worked when you had nothing but an idea; ReplyHey needs a URL to read, so “I have not built it yet” is a job we genuinely do not do.
  • Breadth. Idea validation, content inspiration and lead finding in one tool was the whole appeal, and nothing that replaced it covers all three.
  • It was right early. “Your customers are talking on Reddit” was an unusual thing to build a product on back then. It is the premise of this entire category now.

Pick GummySearch if…

You cannot — it closed on November 30, 2025, which makes this the one page in this cluster whose honest recommendation is off the table. If what you miss is exploring an audience for a product that does not exist yet, their own goodbye page points at research tools for that, and the routing is fair. If what you miss is the sales-lead half, that is what the rest of this page is about.

Side by side

 ReplyHeyGummySearch
StatusRunning, and answering support emailClosed November 30, 2025
Starting pointPaste your URL; keywords and subreddits are derived from itPick audiences, then browse and search their conversations
Finding leadsScored 0–100 daily, with the sentence that earned it quotedSearches and categories you read and judged yourself
The replyDrafted in your voice; you edit and post itNot its job — research ended at the finding
Subreddit rulesChecked live; a no-promo sub gets a DM draft insteadNot its job
Posting planA two-week calendar per subredditNo
Audience research before you have a productNo — everything starts from a URLThe core of the product
Price$24.99/month, unlimited websitesNothing left to buy

Where we differ

01Research reads Reddit; a lead answers it

GummySearch’s output was understanding: which communities, what they complain about, what they ask for. Turning that into a comment you could actually post — in the right subreddit, within its rules, in your voice, today — was the part you did alone at 11pm. ReplyHey ships that second half whole: the thread arrives scored, the evidence is quoted, the reply is drafted, and the rules check has already decided whether it is a comment or a DM. If your GummySearch tab was open to find threads to answer, this is that workflow with the remaining steps attached.

02The starting point flipped

GummySearch began with audiences: you chose communities and went exploring. ReplyHey begins with your website: it reads the page, works out what you sell and who buys it, and derives the keywords and subreddits itself — editable afterwards, but derived, not guessed. What you lose is open-ended exploration. What you gain is that the setup is thirty seconds and the tool’s idea of a good lead is anchored to what you actually sell rather than to which boxes you remembered to tick.

03A replacement should say what it does not replace

ReplyHey does not do pre-product idea validation, does not chart an audience’s themes over time, and does not cover platforms beyond Reddit. If those were your GummySearch, the honest move is one of the research tools their goodbye page lists, and possibly ReplyHey alongside it later, once there is a URL to paste. Buying a lead-generation tool to do idea research is how you end up disappointed in both directions.

Whichever you pick: nothing should post to Reddit as you. That is the line the account bans are on.

ReplyHey vs GummySearch: questions

Why did GummySearch shut down?+

Their site announces the closing date and moves on to helping people find alternatives; it does not give a public reason, and speculating on their behalf would not make this page better. What matters for you is simpler: it is gone, and the jobs it did have to live somewhere.

Is ReplyHey a full GummySearch replacement?+

No, and distrust anything that claims to be. ReplyHey replaces the lead-finding job completely — arguably does more of it, since the reply and the rules check come attached. It does not replace open-ended audience research for a product you have not built. Their own alternatives page routes that job to research tools, and that routing is correct.

Can I import my GummySearch audiences or keywords?+

There is nothing to import from anymore, and with ReplyHey you would not need to: paste your URL and the keywords, negative keywords and subreddits are derived fresh, then edited under Signals if you disagree. Your old audience list survives in the one place it ever really lived — your memory of which subreddits mattered — and adding those takes a minute.

I used GummySearch mostly for pain-point research. Should I still try ReplyHey?+

Only if you also sell something today. The leads ReplyHey surfaces quote the sentence where someone describes their problem, so a daily stream of them is decent pain-point evidence as a side effect — but it is a side effect. If research is the whole job, use a research tool.

Try ReplyHey before you decide

Paste your URL, see the subreddits and the first leads, and compare it against GummySearch with your own niche rather than ours. No card, nothing to cancel.

Find my first lead3 days free · no card · $24.99/month after