Comparison
ReplyHey vs Brand24
Brand24 answers “what is the internet saying about us?” for brand teams. ReplyHey answers “which Reddit thread should I reply to today?” for the person doing the replying.
Brand24 details read from their site in August 2026. Pricing moves — check theirs before you decide.
What Brand24 is
Brand24 is a social listening suite: it monitors Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Reddit, Quora, Medium, Twitch, news, blogs, reviews, newsletters and podcasts, runs sentiment analysis on everything, and turns the stream into daily and weekly reports. Higher tiers add AI insights, event detection, an AI brand assistant and advanced reporting. It is a mature product built for brand and PR teams who need to know what is being said, prove it in a deck, and catch a crisis early.
Pricing is enterprise-shaped: Individual at $249/month for 3 keywords and 2,000 mentions, Team at $349, Pro at $499, Business at $699, Enterprise from $1,499 — with a 14-day no-card trial and a 30-day money-back guarantee. The metered units, keywords and mentions, say who it is for: organisations whose problem is volume and whose output is reporting.
ReplyHey is not a smaller Brand24; it is a different job. One platform, no meters, and the output is not a chart — it is today’s scored threads with the evidence quoted, the subreddit rules checked and the reply drafted. Brand24 tells the brand team what happened. ReplyHey tells a founder what to do next.
Where Brand24 is better
- Coverage: essentially the whole social web plus news, reviews and podcasts. ReplyHey is Reddit only.
- Sentiment analysis and report tooling that survive contact with a marketing department.
- Crisis detection — hours matter when something is going wrong publicly, and this is built for that.
- A 14-day trial and a 30-day money-back guarantee is confident selling for the price.
Side by side
| ReplyHey | Brand24 | |
|---|---|---|
| What it watches | Reddit, deeply | Most of the public internet |
| Keywords | Derived from your site, no cap | 3 on the $249 plan, 25 on the $699 plan |
| The output | A daily shortlist with drafts attached | Dashboards, sentiment and reports |
| The reply | Drafted in your voice; you edit and post | Not its job |
| Subreddit rules | Checked live; DM draft where promotion is banned | Not its job |
| Posting plan | A two-week calendar per subreddit | No |
| Sentiment analysis | No — you read the quoted sentence and judge it | Yes, on every plan |
| Trial | 3 days, no card | 14 days, no card, 30-day money-back |
| Price | $24.99/month, unlimited websites | $249 to $1,499+/month |
Where we differ
Whichever you pick: nothing should post to Reddit as you. That is the line the account bans are on.
ReplyHey vs Brand24: questions
Is ReplyHey a cheap Brand24 alternative?+
Only if the part of Brand24 you actually used was Reddit — in which case you were overpaying for the other nineteen platforms. If you use the sentiment reports, the news coverage or the crisis alerts, ReplyHey does not replace them and this page will not pretend it does.
Can I use both?+
Companies do: Brand24 as the brand team’s listening layer, ReplyHey as the founder’s or growth team’s Reddit workflow. They do not overlap enough to fight; one produces reports, the other produces replies.
Why doesn’t ReplyHey do sentiment analysis?+
Because at the scale of a daily shortlist you do not need a classifier — the quote that earned the score is right there, and you can tell praise from a complaint in the time the label would take to read. Sentiment earns its keep at ten thousand mentions a month; that is Brand24’s scale, not ours.
More comparisons
See all →Try ReplyHey before you decide
Paste your URL, see the subreddits and the first leads, and compare it against Brand24 with your own niche rather than ours. No card, nothing to cancel.